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 Premium Crops was proud to return as Registration Sponsors at this year’s Cereals Event, the UK’s leading arable farming showcase. With our signature crop plots on display and a strong team presence, we had the opportunity to speak directly with growers, agronomists, and industry stakeholders about the future of specialist crops and contract production.

🎥 [Watch our video recap below to see the stand and crop plots in action]

What We Learned at Cereals 2025

This year’s Cereals event offered valuable insight into the challenges and opportunities facing British arable farming. Here are some of the key takeaways:

🌾 Winter Linseed: A Break Crop in High Demand

Winter Linseed emerged as a major talking point, with record-high contract values for Harvest 2026 drawing strong interest. Many growers are exploring it as a profitable alternative break crop, particularly in light of rotational pressures and the need for diversification.

🌻 HEAR & HOLL OSR: Premium Potential

High Erucic Acid Rapeseed (HEAR) and High Oleic, Low Linolenic (HOLL) OSR varieties generated buzz for their ability to match ‘00’ OSR in yield and agronomy—while offering significantly higher premiums. These specialist crops are gaining traction among growers seeking to improve on '00' profit margins.

🚜 SFI Scheme Legacy Still Felt

Although SFI schemes are no longer available, their impact on land use remains. Many farmers noted that previously enrolled land is still out of rotation, reducing the area available for arable production and increasing the need for high-value cropping options.

💬 Farmer Sentiment: Resilient

Despite policy uncertainty and challenging crop conditions throughout the year, turnout at Cereals 2025 was strong. British farmers continue to demonstrate resilience and a clear appetite for innovation, particularly when it comes to identifying profitable, sustainable cropping strategies.

Looking Ahead

Events like Cereals are a vital part of the agricultural calendar, offering a space for knowledge exchange, innovation, and collaboration. We’re grateful to everyone who visited our stand and shared their insights. As always, we remain committed to supporting UK growers with contract opportunities and agronomic support for specialist crops.

📩 Interested in learning more about Winter Linseed, HEAR, or HOLL OSR contracts? Get in touch with our team.