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 Premium Crops is proud to sponsor the launch episode of the official Cereals Podcast, which brings together some of the most recognisable voices in British farming to discuss the upcoming Cereals 2026 event.

Hosted by Sandy Kirkpatrick, the episode titled “The Road to Diddly Squat” features Jeremy Clarkson, Kaleb Cooper, Charlie Ireland, and Nigel Padbury of Premium Crops, offering a behind-the-scenes look at preparations for the event and the challenges facing UK arable farming today.

Click the image below to visit Cereals' podcast web page.

The podcast, available on Spotify and other platforms, sets the tone for what promises to be a landmark edition of the Cereals Event, taking place 10–11 June 2026 at Diddly Squat Farm in Oxfordshire.

With candid insights from the Clarkson’s Farm team and industry experts, the episode explores the realities of farming on Cotswold brash land, the importance of agronomic innovation, and the need for practical, profitable solutions. 

Premium Crops’ Nigel Padbury joins the conversation to highlight the role of niche crops in diversifying rotations and improving margins. As the UK’s leading specialist arable merchant, Premium Crops is committed to supporting farmers with seed supply, agronomic advice, and buy-back contracts for high-value crops such as linseed, millet, and canary seed.

Matthew Lewis, Marketing Executive at Premium Crops, commented:

“We’re thrilled to be sponsoring both the podcast and registration for Cereals 2026. The podcast is a brilliant way to bring the farming community into the conversation early, and hosting the event at Diddly Squat Farm is a fantastic opportunity to shine a spotlight on British agriculture.” [www.farmer...uide.co.uk] 

Free Registration Now Open

Premium Crops is also sponsoring registration for Cereals 2026.

Farmers and agricultural professionals can now secure their place at thecerealsevent.co.uk. 

Whether you’re tuning into the podcast or planning your visit to Diddly Squat next June, Premium Crops looks forward to welcoming you to this celebration of British arable farming.