Hovis needs Red Wheat...
...Red Wheat needs growers like you!

Red Wheat Bread

What is Red Wheat?
Red Wheat is Hard Wheat, which is valued for its exceptional bread-making qualities. 

Can Red Wheat be Grown Here?
Yes.  After trials since 2002 and and commercial evaluation from 2003 the first Red Wheat variety has now been officially approved for full-scale UK production
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Where Does Red Wheat Fit?
Red Wheat is suitable for medium or strong soils, sown anytime from early November through to April.  It is ideal as a later sown first Wheat after Potatoes, Sugar beet, etc or as a second cereal.

Does Red Wheat Perform Consistently?
Yes.  It is bred to produce consistent quality and to maintain that quality, even under adverse conditions.  Although the yield is lower than conventional Wheat, this is more than offset by a considerably higher value.

Who Will Buy My Red Wheat?
Red Wheat is grown on contract for supply to the country’s largest miller, Rank Hovis, as well as selected regional millers.

Will Red Wheat Improve My Profitability?
Red Wheat should give you a better margin than your late sown Wheats or Spring cereals.