Hovis needs Red Wheat...
...Red Wheat needs growers like you!
What
is Red Wheat?
Red Wheat is Hard Wheat, which is
valued for its exceptional bread-making qualities.
Can
Red Wheat be Grown Here?
Yes. After trials since 2002 and and commercial evaluation from 2003 the
first Red Wheat variety has now been officially approved for full-scale UK
production.
Where
Does Red Wheat Fit?
Red Wheat is suitable for medium or
strong soils, sown anytime from early November through to April. It is
ideal as a later sown first Wheat after Potatoes, Sugar beet, etc or as a second
cereal.
Does
Red Wheat Perform Consistently?
Yes. It is bred to produce
consistent quality and to maintain that quality, even under adverse conditions.
Although the yield is lower than conventional Wheat, this is more than offset by
a considerably higher value.
Who
Will Buy My Red Wheat?
Red Wheat is grown on contract for supply to the country’s largest miller, Rank
Hovis, as well as selected regional millers.
Will Red Wheat Improve My Profitability?
Red Wheat should give you a better margin than your late sown Wheats or Spring
cereals.